Our purpose in establishing this Policy is to advise you of the policies and information practices we follow in collecting, storing, using and disclosingPersonal Information. This Policy is designed in a manner that recognizes both the right of privacy of individuals with respect to their Personal Information and our need to collect, use or disclose such Personal Information for purposes that a reasonable person would consider appropriate under the circumstances.

Except as otherwise permitted or required by law, we will not collect, use, or disclose your Personal Information without your consent. Generally, by providing us with your Personal Information, you are communicating your consent to our collection, use and disclosure of such information for the purposes for which you provided the information to us, and as described in this Policy. However, you will, at the point of collection of the Personal Information, and from time to time thereafter, be given the option to inform us that you do not allow us to collect, use and disclosure your Personal Information for other purposes than making your reservation by contacting us by E-mail, direct mail; by telephone or by fax.

You should keep in mind that, if you refuse to consent to collecting your personal information, or withdraw your consent to our collection, use and/or disclosure of your Personal Information that is necessary to fulfilling your request, we may not be able to offer you certain goods, services and benefits.

How to contact us:

• By e-mail: bestvaleinn@nb.aibn.com
• By phone: ask for the Customer Service department or phone 1-506-622-1215
• By mail: Canadas Best Value Inn & Suites, 201 Edward Street, Miramichi, NB,
  E1V 2Y7, Canada. Attn: Privacy Officer

Certain Personal Information collected in connection with your hotel stay, including the name, address, telephone number, e-mail address (if provided) and transaction detail (what goods and services were charged on the hotel bill and the method of payment) will be collected. In addition, we may collect, use or disclose Personal Information that you voluntarily provide to us for the purposes described under "How We Use your Personal Information”.

With your consent, we may use your Personal Information for various purposes as described below. Except as otherwise permitted or required by law, or as may otherwise be noted in this Policy.

We may use third party service providers to perform services on our behalf, and we provide Personal Information to such providers solely for the specific services that they are performing. These service providers are prohibited from using or disclosing personal Information for any other purpose.

Reservations: When a Customer calls our reservation front desk or contacts us via the Internet, fax or other means about hotel reservations, we need Personal Information to respond to the inquiry and/or to make the reservation.

Promotions: We may use Personal Information, with your consent, in order to solicit additional hotel stays at our hotel, affinity programs, and to offer you benefits such as offers, rewards and discounts, goods and services that we believe are relevant to your interests. We believe that our Customers benefit from promotional activity offered by and through us.

Contests. Occasionally, we run contests. We use Personal Information provided for hotel reservations only if the Customer consents to use of such information for these sweepstakes or contests. Customers will be given the opportunity not to allow us to use their Personal Information for these sweepstakes and contests when providing this information for hotel registration.

E-mails. We will ask each Customer to submit their e-mail address for the primary purposes of sending reservation confirmations to our guests when your request is made online or when you otherwise request Email confirmation. At any time a Customer can request us not send Email communications anymore. by following the directions posted in the e-mail communications.

Research/Survey Solicitations. From time to time we may perform research (online and offline) by conducting surveys of our Customers. Participation in these surveys is voluntary, and the information collected will be used for research and reporting purposes and to help us to better serve Customers by learning more about their needs. We may contact a Customer to inquire or survey about the guest experience at our hotel and the prospect of future stays or the improvements needed to attract additional business from the Customer for our hotel. These survey responses may also be used by us to determine the effectiveness of our web-sites, various types of communications, advertising campaigns, and/or promotional activities, research, statistical, and analysis purposes. Participants who do not wish to receive e-mail or other communications, including communications relating to surveys, will be provided the opportunity to inform us that we are not allowed to the collection of their Personal Information by notifying us as described above under Contact Us Information.

Other Uses of Personal Information. In addition to the uses described above, we will use or disclose your Personal Information for certain general business purposes including the following:

1. Using Personal Information to enforce a contract with us or any Terms of Use of our web-sites;
2. Providing information on corporate credit card usage to the corporate card holder Customer directly or through third party service providers;
3. Transferring and/or disclosing Customer’s Personal Information to parties connected with the contemplated or actual financing, insuring, sale, or assignment or other transfer of the beneficial interest, including for the purposes of determining whether to proceed or continue with such transaction or business relationship or fulfilling any records or other reporting requirements to such parties.

Limiting Collection, Use, Disclosure and Retention. We collect, use and disclose Personal Information only to the extent necessary to fulfill the purposes for which it was collected and as required or permitted by law. Your Personal Information is retained only as long as is necessary to fulfill those purposes, subject to reasonable legal limitations periods, statutory or regulatory retention requirements and legitimate business requirements.

On our web-site we do not collect Personal Information from Customers unless they provide it to us voluntarily and knowingly. When you reserve a room with us on the Internet, we will capture information such as name, address, telephone number, e-mail address, and credit card number and related transactional information to process your reservation. The primary purpose of capturing the e-mail address is to send a reservation confirmation to the reserving guest. However, the Personal Information may also be used to send Customers e-mail offers, when the Customer has consented to such communications as described in the "Email" section above. Information provided on the Internet is treated the same as that collected offline, and we will only use it for other purposes, such as contests, promotions or surveys, where the Customer has consented as described above.

We may be permitted or required by law to collect, use or disclose Personal Information about you without your consent for certain purposes or under certain circumstances, including, but not limited to, disclosure to a law enforcement agency, response to a court order, under the discovery process in litigation and prosecution, or collecting a debt which you owe to us.

We make efforts to ensure the accuracy of Personal Information we use to fulfil your requests and for purposes for which you have consented, and to correct and update our database as necessary for the stated purpose. In the event a Customer notifies us that such Personal Information held is inaccurate or outdated Canadas Best Value Inn & Suites will upon notification and sufficient time for verification, take all reasonable steps to correct any inaccuracy or update outdated information of which we are made aware. In addition, we will update Personal Information we store and provide it to the third parties described in this Policy when you indicate the information has changed, such as changes of address or e-mail address, (a) in response to your request and/or (b) in order to fulfill the purpose for which such Personal Information was collected, and/or as otherwise required by law.

You may request access to your Personal Information in our possession by writing to us at the address provided above. We establish and maintain a file of Personal Information for each Customer. Your file will be kept at the Canadas Best Value Inn & Suites, Miramichi, NB, and only the Owners, General Managers and the Assistant Manager, who require access to your Personal Information to fulfil their job requirements will have access to your file. If you wish to access your file or make corrections to it, please contact us as described above. In some limited circumstances, we may not be able to grant you access to your Personal Information, for example if doing so would threaten the security of another individual.

Please feel free to download or make a copy of this Policy.

We may change or terminate this Policy at any time without prior notice. We will post any Policy changes to our web-sites to notify you of these changes and provide you with the ability to opt out of any new, unanticipated uses of Personal Information not previously disclosed in the Policy. Any such changes shall be effective immediately upon posting. Your continued use of our web-sites and/or provision of your Personal Information after such posting constitutes your acceptance of these changes. Please check our Policy periodically, or contact us as described above, if you are concerned about how your Personal Information will be used.